TierOne Bank
 

Project Manager and Lead Designer  
Create a new name and identity for a successful financial institution located in the heart of the Midwest. Previously named First Federal Lincoln Bank, the Client had outgrown its name and look. It needed a new name and identity to compete with the major institutions that were moving to the area. The brevity of the new name and bold color scheme provided the Client the look necessary to compete at this level.
 

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